Want your Facebook page to attract new patients? You better have reviews.
Think about it: if you’re running ads to your page and increasing your exposure with people who don’t know you, they’ll want to know if you’re any good.
Where do they look to find out? Those five golden stars in the Reviews section.
My goal with my clients before we start our ongoing Facebook ad campaigns is to make sure they have at least 20 reviews. 30 or 40 reviews are better.
As far as rating, we work to ensure they have at least a 4.8 total rating or higher.
If you’re not there in number or rating, or you just want more reviews, what should you do?
Just ask for them. Right now. Here’s how.
How to Ask for Facebook Reviews for your Chiropractic Practice
The good news about Facebook is that it isn’t against their terms of service to solicit or ask for reviews (it is against Yelp’s rules to ask for reviews, so be careful about this with other websites).
So here is my effective, non-annoying way to ask your current patients for reviews when you need a quick review boost:
Send an email to 30 loyal patients
- Select 30 long-term, loyal, regular patients from your patient database.
- Craft an email blast or personal email to them with a short, genuine request.
- Ensure your email includes a direct link to your Facebook reviews page (your Facebook page URL with /reviews at the end. For example: https://www.facebook.com/pg/FraserCenterOfNaturalTherapies/reviews/)
Scroll down for a copy and paste template of an email you can send.
Caution: Don’t Email Your Whole List At One Time
Why spend time choosing 30 select patients? Why not just send the email to your entire patient list? Two reasons:
- You’ll want to save some patient reviews for the other review sites. If you discover in a few weeks that you’re falling behind on Google reviews, you don’t want to ask your whole list again for reviews on another site. Too many asks will annoy your patients.
- You don’t want dozens of reviews flooding in at one time. If dozens of patients leave you a review within a couple days, it looks questionable rather than natural.
Too Many Reviews: A Real Life Cautionary Tale
I had one client who was struggling with a 2-star Healthgrades rating. Frustratingly, the 2-star ratings didn’t include any comments or reasoning, so he was pretty sure the ratings were spam or from a competitor.
So he sent an email to his entire list asking for help improving his Healthgrades rating. His loyal patients flocked to the site, leaving 79 reviews in one week.
He now has 111 reviews on Healthgrades, but only 15 on Google and 8 on Facebook.
It’s unbalanced, and it looks questionable. Having so many more reviews on one site than on another may raise red flags for searchers.
Fairly even review numbers across rating sites make the reviews look more genuine. Having 30 reviews on Healthgrades, 40 on Google, and 40 on Facebook would be much more attractive to patients.
Your “Get Facebook Reviews” Email Request Template
Ready to take 20 minutes to get Facebook reviews for your page? All you have to do is identify your top patients and send an email.
Here’s a handy copy and paste email template you can use.
Subject Line: We need your help!
Dear valued patient,
We are thrilled with the great 5-star reviews we have received online! We thank you for your support and referrals.
Many potential patients look for recommendations on Facebook, and unfortunately, we are low on Facebook reviews. We are asking for your help to please visit our Facebook page and leave a review for us. A majority of our new patients find us online, and many people base their choice of a chiropractor on patient reviews.
Please click the link below to be directed to our Facebook review page:
We thank you very much for your help!
I want to hear how it works for you! Leave me a comment below.