Your Facebook profile photo will be seen throughout Facebook and on your Facebook ads. Make sure you choose a recognizable one.
If you’re wondering “What should I use for my Facebook page’s profile photo?”, you’ve come to the right place.
When I’m doing a Facebook page audit before we start running Facebook Ads for a chiropractor client, the profile photo is something I often suggest we update.
What is the Facebook Page Profile Photo?
The Facebook page profile photo is the small photo that shows next to your name on each and every Facebook post or ad you create. It also appears on your page as the square photo at the top.
This is the photo that your followers will see in their timelines when they see your page posts. You want them to know in an instant that it is associated with you.
So What Makes A Good Profile Photo?
You want a profile photo that is:
- Properly proportioned
For this, I have two recommendations for chiropractic Facebook pages:
Recommendation 1: Photo of the Doctor
As shown above, a photo of the doctor can feel warm, welcoming, and friendly. It will be recognizable for your patients and anyone who knows you.
Using the doctor’s photo works especially well in single-doctor offices where patients are guaranteed to see you for their visit.
This also works well if the doctor actually writes your Facebook posts, or the posts are written in first-person as if coming from the doctor. This makes the account feel very personal, which is very natural for Facebook.
If you do choose to use a photo of you, I highly recommend using a professionally-taken photo that is well lit and high-quality. The profile photo creates a first impression of your practice in many cases, so cell phone photos and selfies will detract from the professional look you want to have.
Recommendation 2: Logo for the Practice
My alternative recommendation for your Facebook profile photo is the practice’s logo.
Using a logo feels polished and professional and is great if you want to build brand recognition for your practice’s name.
It’s also great if you have a very prominent sign for the practice that you think many people in your local area may have seen. They will be able to immediately recognize and connect your Facebook page with your practice location.
A logo is my recommendation for multiple-doctor practices so patients don’t become familiar with just one of your doctors’ photos.
Make Sure to Crop Your Logo Properly
If you do use your logo, please, please make sure that it is properly sized and cropped into a square. If your logo file is not square, Facebook will cut it off, which looks choppy and messy.
What Not To Use for Your Profile Photo
Here are a few of my recommendations for what not to use for the profile photo for your chiropractic office.
- Random photo of a spine, or any stock photo: Viewers may recognize these images as “chiropractor” but they won’t associate them with you. Don’t forget that you are using your profile photo to build your brand recognition.
- Picture of your building or location: At small sizes (like on smartphones), a picture of a building will not be recognizable. If your building is in a prominent location, this may be a better choice for your cover photo.
- Quotes or cartoons: These don’t represent you or your brand. If you want to use quotes or cartoons, post them to your page, not your profile photo.
How Often Should I Change My Profile Photo?
If you use a logo or headshot, potentially never. Only when the logo or your doctor’s professional headshot changes.
You want to build brand recognition with this photo. To do that, you need to remain consistent and not change the profile photo every week or month.
Tip: Recommended Size For Profile Photos
Facebook will tell you that it displays the profile photo at a maximum size of 170×170 pixels on desktop. However, don’t forget that people can click on the profile photo to see it at a larger size.
For this reason, I recommend profile photos be uploaded at at least 400×400 pixels.
What are you using for your Facebook profile photo? Write a comment on Facebook and let me see it!