Dress up your Facebook Page and create a lasting impression with the perfect cover photo.
Choosing a Facebook Page Cover Photo for a business page is often an oversight in the Facebook page setup process.
Facebook tells you that you need to upload a photo for the top of the page, so you quickly search through your computer and pick a random photo that you like.
Unfortunately, the wrong cover photo can set the wrong tone for your page. Let’s make sure you make the right choice for the cover photo on your chiropractic Facebook page.
What is a Facebook cover photo?
The Facebook cover photo is the large horizontal photo that shows at the top of a Facebook page on both mobile and desktop. Unlike the Facebook profile photo, it is not shown in your followers’ news feeds when you make a post. The cover photo will mostly be seen when a viewer visits your page.
While you want to use your profile photo solely for branding and brand recognition, you can use your cover photo to create an experience.
What makes a good cover photo?
A good cover photo is welcoming
Your cover photo shows up very large at the top of your page. Does it make visitors feel good and welcomed into your practice?
A good cover photo is memorable
Is there something about this photo that people will see and remember or recognize?
A good cover photo creates a feeling about your practice
Your cover photo should give visitors an immediate impression of what’s important to you. Is it your staff? Your location? Your city?
Does the photo offer a consistent feeling with your brand? Is it bright and cheerful for family chiropractic or tough and gritty for sports chiropractic? Either feeling is fine, as long as it’s on-brand.
A good cover photo is consistent with your website
Many people will click from your Facebook profile to your website to learn more about you. Make sure there is a consistent look to both so people feel comfortable that they’ve landed in the right place.
If your website uses the colors purple and green, don’t create a Facebook cover photo graphic that is red and black.
If at all possible, have the same photo as your Facebook cover photo on your website home page somewhere. This will further confirm to visitors that the website is the right one.
Recommendations For a Chiropractic Facebook Cover Photo
Here are a few options I recommend for chiropractors to use as their cover photo.
Recommendation 1: Photo of Doctors
If you use your logo for your profile photo, consider using a professional photo of your doctor or doctors in the cover photo.
Smiling faces always look welcoming, and you want visitors to connect with your care staff.
Recommendation 2: Photo of Your Office
If your office is in a prominent area where people may have driven by, consider using a photo of your building’s exterior.
This will give people in the area an immediate sense of place and recognition.
If you have a more prominent sign than building, the sign for your location could also make a good cover photo.
Recommendation 3: Photo of Your Staff
In the example above, I like how the whole office staff is shown outside the location.
Again, friendly faces and a sense of association with people will create a more personal connection with your page visitor.
Recommendation 4: Photo of Your City
If you want to make the statement that community is important to you, you could also consider using an iconic photo of your city.
Local residents will immediately connect that you’re local and care about where you live. Bonus points if you can take a photo of the doctor in a recognizable area of town.
What Not To Use for Your Cover Photo
Just your logo, on a plain white background
I see many practices use just their logo as the cover photo, especially if they use a photo of the doctor for their profile photo. Unfortunately, this feels cold and sterile.
If you want to build recognition for your logo, consider using a photo of your sign or creating a graphic that overlays your logo in the corner of a photo of your city.
Generic stock photos
The cover photo is your chance to use a photo that feels more personal than a stock photo. People may connect a stock photo with the idea “chiropractor” but they won’t connect it with you.
Nothing at all
I don’t see this as much as I used to (Facebook is really pushing the cover photo), but in the past I’ve seen pages that skip the profile photo entirely.
Don’t miss out on this branding opportunity. Take a few moments to choose something memorable.
How often should I change my Facebook page cover photo?
Potentially never. If you choose a quality photo of your doctors or location, this can last forever for a memorable impression of your practice.
I personally don’t recommend changing the cover photo regularly or monthly. You want even your page’s fans to recognize your page, and you lose recognition the more you change your cover photo.
If you want to make a prominent announcement of an event, new product, new treatment, or other big news, consider a pinned post rather than using your cover photo for that announcement.
Tip: Recommended Size For Facebook Page Cover Photos
The recommended size for Facebook cover photos is 851 pixels wide by 315 pixels tall. At these dimensions, the entire photo will show on desktop.
Note, though, that Facebook currently crops the cover photo into a more square shape on smartphones. For this reason, don’t choose a photo with anything highly important on the outer edges, as they will be cut off.
If you don’t know how to crop your photo to these exact dimensions, don’t worry too much. You’ll be able to upload your cover photo and “reposition” it to fit the space.
What are you using for your Facebook cover photo? Write a comment on Facebook and share it!