Looking for some unique Facebook post ideas for chiropractors? Here are 5 ideas that are working right now to get engagement.
As always, I’m going to be honest with you here. I am not a fan of automated, generic social media posting. It’s not interesting for your followers, and it doesn’t get them excited to Like or Share your posts. Over time, this lack of engagement can diminish your page’s organic reach.
Please, let’s not overwhelm your page with another link to a technical article or motivational quote.
Instead, take a few extra minutes and craft something original. Below are a few post ideas that I have seen garner Likes, Comments, and Shares, and keep chiropractic page fans enthusiastic about the content.
1. Feature on a staff member
I bet you spend a lot of time talking about your practice’s doctor on your Facebook page. But what about the rest of your team?
This week, post a Q&A post along with a photo of a staff member in your office. Here are a few questions you can ask:
- How long have you been working at X Chiropractic?
- How has chiropractic care helped you?
- What is one thing potential patients should know about your office?
Shortcut Tip—To make this easier, email or text this person the questions and just ask them to write down their own answers in a reply.
2. Video tour of your office
I know you probably don’t like to be on video, but it’s time to rip off the band-aid and get in front of the camera. Video is some of the most engaging content on Facebook, and we are seeing that it consistently gets the most free organic reach of any content type.
Consider going Live on Facebook to show potential patients around your office.
Start the video outside the front door so visitors learn where to go in. Guide the viewer to your front reception desk and to a treatment room.
I’d recommend asking a trusty assistant to hold the camera and have the doctor on-camera conducting the tour.
Need some inspiration? Here’s an example I like of a Facebook Live office tour.
If you’re too nervous to go Live, create a pre-recorded video. You can always use the iMovie app for iPhone to cut out any parts that didn’t go as well as planned.
3. Spotlight Your Patients
Everyone’s sharing testimonials. They’re great, but they’re becoming the norm. So on Facebook, consider shifting this idea by crafting a personal story about a patient.
Share not only the obvious that is about you:
- Ailment addressed by your care
- A quote about your practice
But also some fun things about the patient that will help others connect with them:
- Their occupation
- Favorite activities or hobbies
- Groups they’re involved in
I’d recommend this as a quick photo and written description.
Worried no one will consent? Many people are willing to participate if you present it as a special honor: “Mary, we really appreciate your loyalty to our office. We’d like to feature you as our Featured Patient of the Month! Can we share your photo and story?”
4. Doctor Selfie Getting Healthy
Selfies are some of the most popular posts on Facebook. When done right, they can look fun and authentic while still being professional.
To show your commitment to health and wellness, take a selfie next time you’re doing something active:
- Heading into the gym
- Starting a run
- Taking your kids for a walk
This is a great, personal way to demonstrate your commitment to health without constantly selling, posting quotes, or linking to articles.
5. Spotlight a Local Business, Event, or Organization
Building community is so important on Facebook. A great way to do this is to spotlight a local business, event, organization, or non-profit you believe in.
- Did a new restaurant open near your office? Give them a shout out!
- Are you attending the Chamber of Commerce’s after-work mixer? Share a photo.
- Did you donate to a local 5K race? Share why the cause is important to you.
Not only does this show your commitment to your local area, but the spotlighted organization will appreciate the publicity. They may help increase your exposure with a share on their page.